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* Ask your public library to purchase one or more copies. Most libraries are thrilled to have their patrons request books. Libraries *want* to have their collections read widely.
* If you read the book, post reviews online. If you keep your own blog, post it there. If you want your review to be read widely, re-post it at Amazon, Barnes & Noble, Powell’s, and other online sites. Of course, if you don’t want to “dilute” a personal blog by posting at third party sites, then don’t (but many reviewers enjoy far greater readership by harnessing the online behemoths.) And I shouldn’t have to say this, but your reviews should always be your honest opinion of the work, untempered by who might come across them once they’re released in the wild.
* If you can, buy the author’s book, preferably soon after the release date. Publishers and booksellers pay attention to how fast a new book “moves” – sort of like motion picture studios watch the opening weekend for their films. Of course, if you can’t buy early in a book’s release, buy (if and) when you can.
* When possible, patronize bricks-and-mortar stores (as opposed to online vendors). When bricks-and-mortar stores sell stock, they usually reorder, to refill their physical shelves and reach out to brand new customers. Of course, online sales are far better than none, so if you don’t have a physical store to support, go virtual!