http://www.time.com/time/magazine/artic ... -1,00.html
Scientifiction's fans, mostly boys of 16 to 20, are the jitterbugs of the pulp magazine field. Many keep every issue, and a copy of the magazine's first issue often fetches $25 from collectors. Publishers soon discovered another odd fact about their readers: They are exceptionally articulate. Most of these magazines have letters columns, in which readers appraise stories. Sample: "Gosh! Wow! Boyoh-boy!, and so forth and so on. Yesiree, yesiree, it's the greatest in the land and the best that's on the stand, and I do mean THRILLING WONDER STORIES, and especially that great, magnificent, glorious, most thrilling June issue of the mosta and the besta of science fiction magazines. . . ."